It takes much more than raw energy and lots of calls to succeed at BtoB telemarketing and telesales. It takes intellect, courage, and skills. Generic “smile-and-dial” telemarketing or telesales training won’t suffice. That’s why I produce and conduct 100% custom B2B telemarketing and telesales courses based on your unique circumstances, needs, and preferences.

I come to you live and in-person for interactive instruction, plus individual and group practice and call role-pays with audio recording and critique. After the training, I monitor and coach live calls to assure your callers can do what they have learned. Also, your managers receive special instruction and materials to make sure the callers’ skills can endure and continue to improve. Train-the-trainer programs are also available.

Training topics include:

Prospecting, including when and how to cold-call and when not to

BtoB sales lead generation and qualification

BtoB sales lead development and nurturing

Executive-level contacts

Appointment-setting for field sales and channel partners

Direct sales by phone

Up-selling and cross-selling

Customer retention and reactivation

Customer service, problems resolution, and technical support communication skills

Does my training pay off? Here are the results from a division of the company that was Fortune 127 at the time.