If your phone persona is that of a clerk, you will wind up marketing or selling mostly to clerks. If you speak like middle management, that's the level to which you will be relegated most often. If your phone presence is of executive stature, you will be able to communicate at parity with executives.

So if we must call prospects and customers at various levels who speak differently from us, what can we do to narrow the communication gaps?

First, arrange phone conversations with a few of your company's present customers at top levels within their organizations. Ask them to describe a day in their business lives. Ask them about the conversations they have with their peers. Listen carefully to how they express themselves. Ask them about their experiences accepting and rejecting phone calls. Ask them what you should do and avoid so your calls will be accepted and considered more often.

Then, hire me to advise and train your telemarketing and telesales reps to conduct the kind of calls that meet executive criteria and sound thoroughly professional. 800 373-3966