Stand-alone B2B telemarketing and telesales are yesterday’s news. To get the most from your campaigns nowadays, it is crucial to integrate the various parts: the web, phone, direct mail, field and channel sales, and so on.

I work backward and forward from your telemarketing and telesales groups to assure that the front-end campaign designers and product managers take full advantage of the phone component. I help them craft words and offers that not only sound good, they also make sense to your prospects and customers, and increase the likelihood of a successful close.

Collaborating with the marketeers and your telephone team, we escape the outdated "feature-advantage-benefit" model that makes campaigns ever-so-dull. We replace it with the much more effective "You get ... because of" telemarketing and telesales approach. Here's an example:

• "Our training includes interactive instruction and live calls practice." Yawn.
• "Your callers will be able to reach high-level contacts, earn the right to have a conversation, and favorably influence your prospect because of our interactive training and live calls practice." Sign me up!

Plus, if your field sales reps and channel partners need marketing and sales tools, I will create them and provide training in their application.

Get in touch by e-mail, michael@michaelabrown.net Or even better, call 800 373-3966