Traditional telemarketing scripts are downright awful. Prospects and customers don’t listen to them because people don’t talk scripted.

Moreover, some scripts are derived from printed marketing materials and web site content. Print and web are eye media. But phone is the quintessential ear medium! That's why some scripts may look OK to the eye but sound terrible to the ear.

To prove it, say this real example out loud: “(Company name) is the leading provider of customer-driven Internet applications used by the most demanding and successful organizations to build lasting customer relationships.” Click.

Much better: “Mr\Ms Prospect, the reason for my call is to thank you for joining our webinar yesterday, hear what you found most relevant and valuable, and see if we have a good business fit between your e-commerce intentions and our services. Is this an OK time to talk?”

Hire me to edit your scripts into listenable, influential dialogue guides. You'll get compelling openings, the right questions, the right balance of asking and listening, and the powerful “you get” approach to promoting your product or service. You can benefit from my knowing how to write for the ear. I’ll train your campaign people and product managers to do it, too!